"Learn from the mistakes of others. You can’t live long enough to make them all yourself." Eleanor Roosevelt
Electrolux: Scandinavian vacuum manufacturer Electrolux used the following in an American campaign: Nothing sucks like an Electrolux.
Gerbar: When Gerber started selling baby food in Africa, they used the same packaging as in the U.S., with the beautiful baby on the label. Later they learned that in Africa, companies routinely put pictures on the label of what's inside, since most people can't read.
Colgate: Colgate introduced a toothpaste in France called Cue, the name of a notorious porno magazine.
Coca Cola: The Coca-Cola name in China was first read as "Ke-kou-ke-la", meaning "Bite the wax tadpole" or "Female horse stuffed with wax," depending on the dialect. Coke then researched 40,000 characters to find a phonetic equivalent "ko-kou-ko-le", translating into "Happiness in the mouth."
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